The New Four Ps of Customer Behaviour

A Handy little thought starter courtesy of McKinsey

The New Four Ps of Customer Behavior

by JanBorunda.
Explore more visuals like this one on the web’s largest information design community – Visually.

Discovered on the twitter feed of @JoeDLunn.

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Crowd sourced opinion as compelling content

A couple of brands using social listening to create clever content.

 

Cake, have used Twitter to crowd source a playerlist for the English World Cup Squad.

Cake Agency publishes Twitter's World Cup Squad Selection

Cake Agency publishes Twitter’s World Cup Squad Selection

 

And nab today, as part of their What the Budget Means to You activation, are using a simple graphic to show how Twitter is feeling about the Federal Budget.

nab budget

Yes, nab could have done a nicer job on the Infographics, but interesting content on a day when the Twitterverse is flooded with Federal Budget reactions.

Thoughts?

 

Friday Fun Fact: Shopping overtakes banking online

Lunchtime.

Lunchtime.

Australia, 2013.

“The number of consumers who shopped online in 2013 was actually higher than the number of those who did online banking. In fact, if you’re a retailer, chances are that nine in 10 (89%) of your consumers purchased a product online last year.”

Nielsen Insights

 

People Watching: Digital Natives

Pity the poor parent, 8.30am a crowded trainline.  No, not crowded, packed.  Like sardines.

And you have to take your 2 year old to day care before work.

Thank God you are bringing up a kid who was born digital.

This 2 year old she swiped her way into iview, back to ABC kids and then into a game complicated enough to have me wondering what you were supposed to do.

Fascinating.

Digital Native

Born Digital

 

Leaving mum completely free to indulge in her old school medium of choice.

digital native and her mum

Intergenerational media consumption

Digital and physical- merging soon at a supermarket near you

Milk Apples Bread Eggs

This beautiful bag available in my favourite digtial market place: Etsy (The Fox in the Attic)

Grocery Buyers.  Oh eternal mystery.  We all do it.  But who understands it.

Mi9 have just brought out a new piece of research on the Modern Grocery Buyer and I loved some of the examples they showed to illustrate the blurring of digital and physical that is defining the future of grocery purchase.

12% of consumers are still searching for recipes in store.  So what if your digital shopping trolley gave you recipe suggestions as you cruised around the store?

Hellman’s have already done it.  In Brazil.

In the supermarket space, Tesco’s seem to be leading the way.  What if consumers could scan their groceries as they go through the supermarket?  What if facial recognition technology could help identify when the broccoli needs refilling? What about digitising shelf edge labels?  Donn’t worry.  Tesco’s are onto it.  And more besides.

 

My personal challenge: extend every FMCG idea in store digitally.  Possible?