Purpose with Pleasure- Aesop does the Myer windows

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Aesop stores and windows have always been more like theatre sets than stores.

Always unique.  Always intriguing.

With the Nasotheque, an event happening in Myer store windows in Sydney, Melbourne and Brisbane they have taken intriguing to a new level with a combination of theatre, art, exhibitionism, humour and visual merchandising

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A troupe of impassive mad scientists, create plaster casts of noses which go on display on a trophy wall for all to see.

The noses are cast from passersby in the casting lab.

People are able to touch and smell six nose casts, which have been infused with Aesop’s signature essential oils.

Touching disembodied noses is really cool.

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“Some people think it’s marvelous, some people think it’s really strange. We are happy as long as it is intriguing, that has been our intent from the very beginning.”

Aesop’s visual merchandising manager, Carolyn Jackson

Friday Fun Fact: Shopping overtakes banking online

Lunchtime.

Lunchtime.

Australia, 2013.

“The number of consumers who shopped online in 2013 was actually higher than the number of those who did online banking. In fact, if you’re a retailer, chances are that nine in 10 (89%) of your consumers purchased a product online last year.”

Nielsen Insights

 

Digital and physical- merging soon at a supermarket near you

Milk Apples Bread Eggs

This beautiful bag available in my favourite digtial market place: Etsy (The Fox in the Attic)

Grocery Buyers.  Oh eternal mystery.  We all do it.  But who understands it.

Mi9 have just brought out a new piece of research on the Modern Grocery Buyer and I loved some of the examples they showed to illustrate the blurring of digital and physical that is defining the future of grocery purchase.

12% of consumers are still searching for recipes in store.  So what if your digital shopping trolley gave you recipe suggestions as you cruised around the store?

Hellman’s have already done it.  In Brazil.

In the supermarket space, Tesco’s seem to be leading the way.  What if consumers could scan their groceries as they go through the supermarket?  What if facial recognition technology could help identify when the broccoli needs refilling? What about digitising shelf edge labels?  Donn’t worry.  Tesco’s are onto it.  And more besides.

 

My personal challenge: extend every FMCG idea in store digitally.  Possible?