Join me … together we can rule the galaxy!

Star Wars  is the classic story. With a trio of relatables it’s a case of choose your own adventure.

The impatient country kid, the trapped princess or the world-weary cynic.

Together they rebel against evil, take on the empire and become better people.  Sigh.

So I am understandably looking forward to the next episode.

And I am liking the story Disney is creating around the story.

Today, JJ Abrams asked me if I wanted to be part of the movie.

And to be part of a movement to make the world a better place.

He showed me a glimpse of the world he is creating with a new Tatooine character.

And is giving me a t-shirt for becoming a part of it.  With R2D2 on it!

At present, this piece lives on Omaze, a site that offers up money can’t buy experiences for charity donations.

Movie marketing really is setting the bar, don’t you think.




Crowd sourced opinion as compelling content

A couple of brands using social listening to create clever content.


Cake, have used Twitter to crowd source a playerlist for the English World Cup Squad.

Cake Agency publishes Twitter's World Cup Squad Selection

Cake Agency publishes Twitter’s World Cup Squad Selection


And nab today, as part of their What the Budget Means to You activation, are using a simple graphic to show how Twitter is feeling about the Federal Budget.

nab budget

Yes, nab could have done a nicer job on the Infographics, but interesting content on a day when the Twitterverse is flooded with Federal Budget reactions.



10 Insider Tips for Pitching Your Story to the Morning News

Now that branded content is part of media agency’s remits as well as PR agencies, here are some interesting thoughtstarters for you to consider to improve your chances of getting a network to cover your brand story.

Beyond PR

Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t?

A panel, moderated by WGN’s Bill Moller, included Platform Manager Michael Batkins of WMAQ; Producer/Booker Emerald-Jane Hunter of WLS’ Windy City Live!; Supervising Producer Tracy O’Brien of CBS/WBBM; and Executive Producer Sandy Pudar of WGN, offered PR pros insider tips on the pitches that wake them up.

Pitch according to the station’s interests and reference relevant topics that were previously covered

Lackluster pitches showcase little knowledge of the person who is being pitched, the station being pitched and, worst of all, blanket generic pitches. Media experts expect PR professionals to be familiar with their shows and what they are looking for…

View original post 945 more words

Purpose with Pleasure- Aesop does the Myer windows


Aesop stores and windows have always been more like theatre sets than stores.

Always unique.  Always intriguing.

With the Nasotheque, an event happening in Myer store windows in Sydney, Melbourne and Brisbane they have taken intriguing to a new level with a combination of theatre, art, exhibitionism, humour and visual merchandising


A troupe of impassive mad scientists, create plaster casts of noses which go on display on a trophy wall for all to see.

The noses are cast from passersby in the casting lab.

People are able to touch and smell six nose casts, which have been infused with Aesop’s signature essential oils.

Touching disembodied noses is really cool.


“Some people think it’s marvelous, some people think it’s really strange. We are happy as long as it is intriguing, that has been our intent from the very beginning.”

Aesop’s visual merchandising manager, Carolyn Jackson

The Lego Universe really is taking over ad reimagined using Lego

The Lego Movie.  It’s doing great box office in Australia and giving the Lego brand a great boost.  I’m a fan.

In the movie, the lego universe is real.  And on ITV, they promoted the movie in an ad break on ITV where all the other ads were reimagined using lego.

That’s what I call a takeover.

Agency: PHD



I don’t think the Richmond Football Club were expecting to lose against the Gold Coast Suns in the first round of the AFL.  Why should they, the Suns have not exactly shone to date.

Is it a bit over confident to partner with your main sponsor and launch a campaign idea off the anticipated win?

Because that’s what they did, launching “Drive Home Proud” – a campaign to “celebrate the feeling you get when you know you’ve given your all and have been rewarded for doing so, whether you’re a player or a fan.”

I like the fans video, it captures that great feeling after a win.  Just a shame it launched on a loss.

Luckily there was no social media debacle, the hashtag just didn’t really take off.

Jeep offered this dignified tweet at the final siren.


And apart from that, the feed was dominated by one sad fan, Melanie, who addressed a tweet to each of the Richmond players with a #gotiges she’d written in the sand of the Gold Coast.  Sweet, Melanie, sweet.


Let’s hope they can do better tonight against Carlton!

Disclosure: I am married to a Richmond fan and have shared many post game drives with him that were not so proud (and not in a Jeep)

Drop and give me 30!

Moscow Subway campaign

Moscow subway commuters will be able to pay for a subway ticket with 30 squats instead of 30 rubles in a campaign that sets out to communicate that the Olympics is about more than just watching, its abuot participating.

The goal is to “add elements of sport into daily life.”  Other executions include a bike that generates electricity to recharge your mobile phone and handles hanging on buses that have been turned into exercise bands.

“We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle,” Alexander Zhukov, president of the Russian Olympic Committee, said to Russian state news wire RIA-Novosti, according to the Wall Street Journal.

A bit gimmicky, but hey, it’s a bit of fun.  A nice addition for a public health campaign perhaps?

Certainly superior to Myki!  And possible with readily available Kinect technology.