Crowd sourced opinion as compelling content

A couple of brands using social listening to create clever content.


Cake, have used Twitter to crowd source a playerlist for the English World Cup Squad.

Cake Agency publishes Twitter's World Cup Squad Selection

Cake Agency publishes Twitter’s World Cup Squad Selection


And nab today, as part of their What the Budget Means to You activation, are using a simple graphic to show how Twitter is feeling about the Federal Budget.

nab budget

Yes, nab could have done a nicer job on the Infographics, but interesting content on a day when the Twitterverse is flooded with Federal Budget reactions.



How to create perfect social media posts for blogs, Facebook, Twitter, Pinterest and youtube.





My Clever Agency have published a simple tool that shows you how to create the perfect post on just about every platform including facebook, twitter, youtube and pinterest.


Gotta run, I’m on an 11am deadline (yes, they tell you the best time to post too!).


How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic]
How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] is an infographic that was produced by mycleveragency

Purpose with Pleasure- Aesop does the Myer windows


Aesop stores and windows have always been more like theatre sets than stores.

Always unique.  Always intriguing.

With the Nasotheque, an event happening in Myer store windows in Sydney, Melbourne and Brisbane they have taken intriguing to a new level with a combination of theatre, art, exhibitionism, humour and visual merchandising


A troupe of impassive mad scientists, create plaster casts of noses which go on display on a trophy wall for all to see.

The noses are cast from passersby in the casting lab.

People are able to touch and smell six nose casts, which have been infused with Aesop’s signature essential oils.

Touching disembodied noses is really cool.


“Some people think it’s marvelous, some people think it’s really strange. We are happy as long as it is intriguing, that has been our intent from the very beginning.”

Aesop’s visual merchandising manager, Carolyn Jackson


I don’t think the Richmond Football Club were expecting to lose against the Gold Coast Suns in the first round of the AFL.  Why should they, the Suns have not exactly shone to date.

Is it a bit over confident to partner with your main sponsor and launch a campaign idea off the anticipated win?

Because that’s what they did, launching “Drive Home Proud” – a campaign to “celebrate the feeling you get when you know you’ve given your all and have been rewarded for doing so, whether you’re a player or a fan.”

I like the fans video, it captures that great feeling after a win.  Just a shame it launched on a loss.

Luckily there was no social media debacle, the hashtag just didn’t really take off.

Jeep offered this dignified tweet at the final siren.


And apart from that, the feed was dominated by one sad fan, Melanie, who addressed a tweet to each of the Richmond players with a #gotiges she’d written in the sand of the Gold Coast.  Sweet, Melanie, sweet.


Let’s hope they can do better tonight against Carlton!

Disclosure: I am married to a Richmond fan and have shared many post game drives with him that were not so proud (and not in a Jeep)