Moscow subway commuters will be able to pay for a subway ticket with 30 squats instead of 30 rubles in a campaign that sets out to communicate that the Olympics is about more than just watching, its abuot participating.
The goal is to “add elements of sport into daily life.” Other executions include a bike that generates electricity to recharge your mobile phone and handles hanging on buses that have been turned into exercise bands.
“We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle,” Alexander Zhukov, president of the Russian Olympic Committee, said to Russian state news wire RIA-Novosti, according to the Wall Street Journal.
A bit gimmicky, but hey, it’s a bit of fun. A nice addition for a public health campaign perhaps?
Certainly superior to Myki! And possible with readily available Kinect technology.