The New Four Ps of Customer Behaviour

A Handy little thought starter courtesy of McKinsey

The New Four Ps of Customer Behavior

by JanBorunda.
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Discovered on the twitter feed of @JoeDLunn.

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Friday Fun Fact: Shopping overtakes banking online

Lunchtime.

Lunchtime.

Australia, 2013.

“The number of consumers who shopped online in 2013 was actually higher than the number of those who did online banking. In fact, if you’re a retailer, chances are that nine in 10 (89%) of your consumers purchased a product online last year.”

Nielsen Insights