A Handy little thought starter courtesy of McKinsey
Discovered on the twitter feed of @JoeDLunn.
Star Wars is the classic story. With a trio of relatables it’s a case of choose your own adventure.
The impatient country kid, the trapped princess or the world-weary cynic.
Together they rebel against evil, take on the empire and become better people. Sigh.
So I am understandably looking forward to the next episode.
And I am liking the story Disney is creating around the story.
Today, JJ Abrams asked me if I wanted to be part of the movie.
And to be part of a movement to make the world a better place.
He showed me a glimpse of the world he is creating with a new Tatooine character.
And is giving me a t-shirt for becoming a part of it. With R2D2 on it!
At present, this piece lives on Omaze, a site that offers up money can’t buy experiences for charity donations.
Movie marketing really is setting the bar, don’t you think.
A couple of brands using social listening to create clever content.
Cake, have used Twitter to crowd source a playerlist for the English World Cup Squad.
And nab today, as part of their What the Budget Means to You activation, are using a simple graphic to show how Twitter is feeling about the Federal Budget.
Yes, nab could have done a nicer job on the Infographics, but interesting content on a day when the Twitterverse is flooded with Federal Budget reactions.
Now that branded content is part of media agency’s remits as well as PR agencies, here are some interesting thoughtstarters for you to consider to improve your chances of getting a network to cover your brand story.
Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t?
A panel, moderated by WGN’s Bill Moller, included Platform Manager Michael Batkins of WMAQ; Producer/Booker Emerald-Jane Hunter of WLS’ Windy City Live!; Supervising Producer Tracy O’Brien of CBS/WBBM; and Executive Producer Sandy Pudar of WGN, offered PR pros insider tips on the pitches that wake them up.
Pitch according to the station’s interests and reference relevant topics that were previously covered
Lackluster pitches showcase little knowledge of the person who is being pitched, the station being pitched and, worst of all, blanket generic pitches. Media experts expect PR professionals to be familiar with their shows and what they are looking for…
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My Clever Agency have published a simple tool that shows you how to create the perfect post on just about every platform including facebook, twitter, youtube and pinterest.
Gotta run, I’m on an 11am deadline (yes, they tell you the best time to post too!).
Aesop stores and windows have always been more like theatre sets than stores.
Always unique. Always intriguing.
With the Nasotheque, an event happening in Myer store windows in Sydney, Melbourne and Brisbane they have taken intriguing to a new level with a combination of theatre, art, exhibitionism, humour and visual merchandising
A troupe of impassive mad scientists, create plaster casts of noses which go on display on a trophy wall for all to see.
The noses are cast from passersby in the casting lab.
People are able to touch and smell six nose casts, which have been infused with Aesop’s signature essential oils.
Touching disembodied noses is really cool.
“Some people think it’s marvelous, some people think it’s really strange. We are happy as long as it is intriguing, that has been our intent from the very beginning.”
Aesop’s visual merchandising manager, Carolyn Jackson
“The number of consumers who shopped online in 2013 was actually higher than the number of those who did online banking. In fact, if you’re a retailer, chances are that nine in 10 (89%) of your consumers purchased a product online last year.”