If you’ve seen one Christmas brief, you’ve seen them all.
Increase store visits. Increase sales. Increase basket size.
Cut through the Christmas noise.
Help mum make Christmas special.
It ain’t easy. And it really feels like one of those territories where every idea has already been had.
And then someone comes along with a simple idea, elegantly executed. And you say to yourself, I wish I’d thought of that!
Like the kikki.K Art of Hint Giving campaign.
Asking consumers to use kikki.K as part of their hint giving ritual. Not forcing them to wish for kikki.K stuff. Letting them create content that can be as fun as the campaign itself.
The ultimate utility? Opening a gift on Christmas Day that you actually love.
What’s your favourite Christmas campaign? Do any good ones spring to mind?