A Handy little thought starter courtesy of McKinsey
Discovered on the twitter feed of @JoeDLunn.
Star Wars is the classic story. With a trio of relatables it’s a case of choose your own adventure.
The impatient country kid, the trapped princess or the world-weary cynic.
Together they rebel against evil, take on the empire and become better people. Sigh.
So I am understandably looking forward to the next episode.
And I am liking the story Disney is creating around the story.
Today, JJ Abrams asked me if I wanted to be part of the movie.
And to be part of a movement to make the world a better place.
He showed me a glimpse of the world he is creating with a new Tatooine character.
And is giving me a t-shirt for becoming a part of it. With R2D2 on it!
At present, this piece lives on Omaze, a site that offers up money can’t buy experiences for charity donations.
Movie marketing really is setting the bar, don’t you think.
A couple of brands using social listening to create clever content.
Cake, have used Twitter to crowd source a playerlist for the English World Cup Squad.
And nab today, as part of their What the Budget Means to You activation, are using a simple graphic to show how Twitter is feeling about the Federal Budget.
Yes, nab could have done a nicer job on the Infographics, but interesting content on a day when the Twitterverse is flooded with Federal Budget reactions.