The New Four Ps of Customer Behaviour

A Handy little thought starter courtesy of McKinsey

The New Four Ps of Customer Behavior

by JanBorunda.
Explore more visuals like this one on the web’s largest information design community – Visually.

Discovered on the twitter feed of @JoeDLunn.

Join me … together we can rule the galaxy!

Star Wars  is the classic story. With a trio of relatables it’s a case of choose your own adventure.

The impatient country kid, the trapped princess or the world-weary cynic.

Together they rebel against evil, take on the empire and become better people.  Sigh.

So I am understandably looking forward to the next episode.

And I am liking the story Disney is creating around the story.

Today, JJ Abrams asked me if I wanted to be part of the movie.

And to be part of a movement to make the world a better place.

He showed me a glimpse of the world he is creating with a new Tatooine character.

And is giving me a t-shirt for becoming a part of it.  With R2D2 on it!

At present, this piece lives on Omaze, a site that offers up money can’t buy experiences for charity donations.

Movie marketing really is setting the bar, don’t you think.




Crowd sourced opinion as compelling content

A couple of brands using social listening to create clever content.


Cake, have used Twitter to crowd source a playerlist for the English World Cup Squad.

Cake Agency publishes Twitter's World Cup Squad Selection

Cake Agency publishes Twitter’s World Cup Squad Selection


And nab today, as part of their What the Budget Means to You activation, are using a simple graphic to show how Twitter is feeling about the Federal Budget.

nab budget

Yes, nab could have done a nicer job on the Infographics, but interesting content on a day when the Twitterverse is flooded with Federal Budget reactions.