Crowd sourced opinion as compelling content

A couple of brands using social listening to create clever content.

 

Cake, have used Twitter to crowd source a playerlist for the English World Cup Squad.

Cake Agency publishes Twitter's World Cup Squad Selection

Cake Agency publishes Twitter’s World Cup Squad Selection

 

And nab today, as part of their What the Budget Means to You activation, are using a simple graphic to show how Twitter is feeling about the Federal Budget.

nab budget

Yes, nab could have done a nicer job on the Infographics, but interesting content on a day when the Twitterverse is flooded with Federal Budget reactions.

Thoughts?

 

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