Purpose with Pleasure- Aesop does the Myer windows

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Aesop stores and windows have always been more like theatre sets than stores.

Always unique.  Always intriguing.

With the Nasotheque, an event happening in Myer store windows in Sydney, Melbourne and Brisbane they have taken intriguing to a new level with a combination of theatre, art, exhibitionism, humour and visual merchandising

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A troupe of impassive mad scientists, create plaster casts of noses which go on display on a trophy wall for all to see.

The noses are cast from passersby in the casting lab.

People are able to touch and smell six nose casts, which have been infused with Aesop’s signature essential oils.

Touching disembodied noses is really cool.

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“Some people think it’s marvelous, some people think it’s really strange. We are happy as long as it is intriguing, that has been our intent from the very beginning.”

Aesop’s visual merchandising manager, Carolyn Jackson

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2 Screens Bad. 4 Screens Good.

A new study from Google (The New Multi-Screen World: Understanding Cross Platform Consumer Behaviour, August 2012)  has some interesting pointers when it comes to building the content across various screens for campaigns.

Most of it reinforces common sense.  I love how concise it is.

Some great thought-starters for those of us who design campaign experiences:

The four screens account for 90% of all media interactions.

The phone is the most common starting point and the most common companion device.

TV is the major prompt for search.

There are 2 forms of Multiscreening behaviour:

1. Sequential Screening

2. Simultaneous Screening

Which breaks out into 2 groups. Unrelated activity and Complementary activity.

Where do you take the consumer after they have seen your ad, or while they are watching your ad?