How to create perfect social media posts for blogs, Facebook, Twitter, Pinterest and youtube.





My Clever Agency have published a simple tool that shows you how to create the perfect post on just about every platform including facebook, twitter, youtube and pinterest.


Gotta run, I’m on an 11am deadline (yes, they tell you the best time to post too!).


How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic]
How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] is an infographic that was produced by mycleveragency

Great Branded Entertainment Case Studies Part I: Kiwi Sceptics

Branded Entertainment seems to be on everyone’s mind at the moment, what with the Mumbrella conference and awards recently.

Time perhaps to take a closer look at some of the award winning work- the ideas and what they did right.

Part 1 for your reading pleasure is the Kiwi Sceptics campaign by Host for Air New Zealand which won Bronze in the Best integration or Brand storytelling  – non-fiction and Best Trans-Media categories.

The Idea: Take 5 people who are sceptical about NZ as a destination for all the usual reasons, send them to NZ under false pretences and create content out of the resulting revelations.

Do it all with a sense of self-deprecating fun, narrated by Rhys Darby (his voice will be familiar from The Flight of the Conchords) and you’re onto a winner.

Take a look at The Case Study or The Work  itself




Not only is the content solid, the amplification and conversion have been thought through- doesn’t always happen!

  • Amplification via a TV Show – using Lara Bingle as the 5th New Zealand Sceptic and integrating her adventure into the show (it’s not Host’s fault that the show’s ratings were enough to make a sceptic blush)
  • Conversion tie in of a retail offer to convert the customer beyond the content.  Just a simple $150 off.

My only wish, perhaps dispense with the seemingly obligatory helicopter footage.  Feels like it was listed under mandatories in the client brief.


What do you think?  Love it? Hate it?

TV ads stop being the main course. Finally.

TV ads are destined to become trailers for rich brand experiences.

This article is an elegant summation of second screen trends and the coming age of content marketing.

Some nice thoughtstarters in designing the content experience.