10 Insider Tips for Pitching Your Story to the Morning News

Now that branded content is part of media agency’s remits as well as PR agencies, here are some interesting thoughtstarters for you to consider to improve your chances of getting a network to cover your brand story.

Beyond PR

Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t?

A panel, moderated by WGN’s Bill Moller, included Platform Manager Michael Batkins of WMAQ; Producer/Booker Emerald-Jane Hunter of WLS’ Windy City Live!; Supervising Producer Tracy O’Brien of CBS/WBBM; and Executive Producer Sandy Pudar of WGN, offered PR pros insider tips on the pitches that wake them up.

Pitch according to the station’s interests and reference relevant topics that were previously covered

Lackluster pitches showcase little knowledge of the person who is being pitched, the station being pitched and, worst of all, blanket generic pitches. Media experts expect PR professionals to be familiar with their shows and what they are looking for…

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TV ads stop being the main course. Finally.

TV ads are destined to become trailers for rich brand experiences.

This article is an elegant summation of second screen trends and the coming age of content marketing.

http://blogs.hbr.org/cs/2011/11/the_new_role_of_television_adv.html

Some nice thoughtstarters in designing the content experience.

Enjoy.