Aesop stores and windows have always been more like theatre sets than stores.
Always unique. Always intriguing.
With the Nasotheque, an event happening in Myer store windows in Sydney, Melbourne and Brisbane they have taken intriguing to a new level with a combination of theatre, art, exhibitionism, humour and visual merchandising
A troupe of impassive mad scientists, create plaster casts of noses which go on display on a trophy wall for all to see.
The noses are cast from passersby in the casting lab.
People are able to touch and smell six nose casts, which have been infused with Aesop’s signature essential oils.
Touching disembodied noses is really cool.
“Some people think it’s marvelous, some people think it’s really strange. We are happy as long as it is intriguing, that has been our intent from the very beginning.”
Aesop’s visual merchandising manager, Carolyn Jackson