The Lego Universe really is taking over

Confused.com ad reimagined using Lego

The Lego Movie.  It’s doing great box office in Australia and giving the Lego brand a great boost.  I’m a fan.

In the movie, the lego universe is real.  And on ITV, they promoted the movie in an ad break on ITV where all the other ads were reimagined using lego.

That’s what I call a takeover.

Agency: PHD

 

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