The Spring Style Board idea: Shoppers can create an online pinboard in a live shopping centre environment.
In an interesting case of offline world imitating online , Highpoint Shopping Centre in Melbourne is offering shoppers the opportunity to create their own Spring style digital pinboard- called the Spring Style Board.
On the large LED Screen, people can search for pieces, compare styles and select their favourites to go on their own personalised pinboard.
They can make it portable via email or share it for comment via their facebook page.
The style board currently features products from over 25 retailers, including Novo, Kookai, Tilkah, Swarovski, Collette, Oroton, Mimco, Lolitta, Edge Clothing, Just Jeans, Jeans West, Betts with expectations more retailers will come on board throughout the season
So if you need a weekend excursion, go take a look.
I’ll try and get out there in the next few weeks to see how shoppers are interacting.